Note: Before you begin, if you're NOT 100% serious about getting your website to the top of Google, don't read another word. Only read on if you plan to put into action, everything I will be teaching you. It's best to print this blueprint off, highlight areas and take notes as you learn the exact steps needed for a top Google ranking.
If you're anything like me, you've probably created a brand new website, Submitted it to a few search engines and hoped that people would mysteriously show up at your site and buy whatever it is you were selling.
After a couple of weeks go by and only a few stray people show up at your website, you decide to try and "optimize" your website around your main keyword in hopes that you just might rank well in 1 of the millions of search engines. Another couple of weeks go by and still no luck.
At this point you probably give up and decide to either build another website around a different target market or just lose all hope and quit. Well, news flash, as you've probably figured out by now, this is not the way to go about doing things.
Let me give you a specific example of what your very first steps MUST be when creating any website.
In our example, let's create a weight loss related website. Our weight loss related
website will primarily sell a weight loss eBook. Before we start creating and collecting content for the website we need to do a little keyword research. This is VERY important and should not be skipped. To do our keyword research we need to visit a few websites.
The first of which should be http://www.goodkeywords.com
They have a very good keyword tool and best of all, it's free! Once we've downloaded
this software, we can enter the most generic keyword for our website into the software. In our example, our keyword would be "weight loss".
You'll notice that in the screenshot below, Good Keywords will return a list of related terms. The "count" column will then show us how many times the specific keyword has been searched for the previous month within the Overture.com search engine. Generally, you can take that number times 8, in order to estimate the number of times that keyword has been searched within Google for the previous month.
You'll notice that weight loss was searched 1,356,100 times during the previous month.
Do NOT start off by optimizing for the keyword "weight loss"
Why? you ask... If a keyword is searched that many times in Overture, then 100 times out of 100, the competition you will have to outrank will be extremely fierce. This is not something you should try to take on right away.
Let's take a quick peek at Google so I can show you exactly how many websites are competeting for this keyword. If we go to Google and enter "weight loss", you'll see there are almost 20 million websites competing for this keyword phrase!
I don't know about you, but that's an aweful lofty goal to start with.
By the end of this course, you will be able to eventually target HUGE keywords such as "weight loss", but it's always best to start off on the keywords with less competition. Get some traffic with those keywords, and THEN you can focus on the larger keywords.
... Continue in Part 2 ...
Optimize The Wrong Keywords And You'll Likely Never See Results - Part 1
